Every bottle, indexed to its US price
Australian bourbon pricing is all over the place — easy to overpay for something you only think is premium. Where we have a US shelf price, the index shows what a bottle costs here versus the US in AUD, so a fair freight premium is easy to tell from a fat markup. (We have a US price for about a third of this set so far; the rest show no pill yet.)
≤3×USA RRPgood value — close to US value
3–6×USA RRPmid — the going rate after tax
6×+USA RRPsteep — secondary / retail markup
Market facts
Index figures reflect what's price-visible right now across matched retailer listings — not full market share.
Retailer facts
How many bottles each retailer currently holds the best AU price on. Reflects price-visibility now, not stock depth.